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Tuesday, May 2 • 9:00am - 10:00am
Opening Keynote

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Go Social! The Data-Informed Value of Digital Engagement for Visitor-Serving Entities

The data is in! We live in an increasingly connected world - and engagement is no longer limited to the onsite experience. During this keynote, Colleen Dilenschneider - the Chief Market Engagement Officer at IMPACTS Research and author of the popular website, Know Your Own Bone - dives into the big data about why digital engagement is anything but optional for visitor-serving entities today. From increasing reputation, to bumping visitor satisfaction, to driving visitation, to securing donations and aiding in missions to educate and inspire audiences - social media and digital engagement play a big role in the solvency of historical interpretation entities today. You may come knowing generally that technology and digital engagement are important for organizations, but you'll leave this keynote knowing how important - and why. 

Speakers
avatar for Colleen Dillenschneider

Colleen Dillenschneider

Chief Market Engagement Officer, IMPACTS
I’m the Chief Market Engagement Officer of a market research firm called IMPACTS and I run a website called Know Your Own Bone that helps make data and analysis available to visitor-serving entities. I love talking trends, market perceptions, data, and sector evolution. I look forward... Read More →



Tuesday May 2, 2017 9:00am - 10:00am
Mott Training Center-Whitehead Room

Attendees (49)